Constancy Financial institution Ghana in collaboration with its companions has held an entrepreneurship discussion board dubbed the ‘Orange Summit’ for beneficiary entrepreneurs below the Constancy Younger Entrepreneurs Initiative (FYEI) which includes the Constancy Younger Entrepreneurs Fund (FYEF) and the Orange Corners Innovation Fund (OCIF).
The Constancy Younger Entrepreneurs Initiative is geared toward supporting current companies and start-ups of native entrepreneurs with monetary and non-financial assets to harness social impression potential, construct capability and information youth-related companies to develop and scale up their companies.
The Orange Summit comes behind in depth analysis on challenges going through the varied cohorts of the programme after two years of profitable implementation of the Constancy Younger Entrepreneurs Fund and the Orange Corners Innovation Fund.
The Summit introduced collectively business consultants, entrepreneurs and enterprise executives to debate how companies can construct monetary resilience, harness advertising and branding for enterprise development and the significance of regulatory compliance to companies.
Talking on the discussion board, the Head of Partnerships, Sustainability and CSR at Constancy Financial institution, Nana Yaa Afriyie Ofori-Koree, famous that the financial institution has proven an unwavering dedication to constructing and sustaining the expansion of SMEs in Ghana via its numerous interventions within the space of entrepreneurship.
“This engagement is a chance to dialogue on the present challenges going through younger entrepreneurs. The present financial atmosphere dictates that entrepreneurs continually discover new methods of rising their companies and that’s the reason this summit is necessary. Aside from the monetary help below the FYEI program, the financial institution and its companions additionally supply advisory and non-financial help, and that’s arguably a very powerful facet of the initiative. It’s because monetary help with out the requisite data and expertise growth is detrimental to any entrepreneurial endeavour.
In a presentation on Advertising, Model Constructing and Enterprise Development, the Head of Digital and Model Advertising at Constancy Financial institution, Eric Frempong Amponsah, labored with members via a sequence of sensible steps to creating a proposal, understanding their most possible clients, and connecting with their target market past their transactions and purchases.
“Develop the artwork of efficient model storytelling in order that your services and products can resonate naturally together with your target market, that method you may promote with out promoting.”
Different audio system from the Meals and Medication Authority (FDA) and the Ghana Income Authority (GRA) additionally spoke extensively on regulatory compliance, and enterprise development, amongst others.
The entrepreneurs had been suggested to place to make use of the learnings from the summit and leverage on the impactful tasks spearheaded by Constancy Financial institution and its companions together with Orange Corners, MDF, Vivo Power Ghana, MPS Tema Port, Individuals’s Pension Belief, the Kingdom of Netherlands and Friesland Campina.
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