Once you sit on that pedestal as a honored and most embellished artiste in Ghana, each step, each endeavour of yours is positioned beneath some scrutiny. It subsequently comes as no shock that Sarkodie embarks on a highschool tour and it elicits a deluge of sentiments—most being destructive and discouraging.
Sarkodie is collaborating with Excessive Faculty Clique and Eagleplug Ghana to enterprise into an area the place most A-list entertainers are failing to discover and exploit, particularly of their prime.
Within the present dispensation the place fan base has grow to be a essential evil, even when one artiste is on an exemplary and laudable trigger, they’re ridiculed as a substitute of being applauded and sadly, such vitriol are shared and trumpeted by ignoramuses who’re on the prowl to criticise.
When Sarkodie introduced the Excessive Faculty Tour, it was met with some ambivalence after which cynicism, which bought worse when he truly began the tour. The graduation of the tour coincided with the staging of the famend worldwide vogue gathering, the MET Gala, which was attended by Nigerian music stars, Burna Boy and Tems.
Whereas some have been chiding Sarkodie for going to the Excessive Colleges as a substitute of gracing the MET Gala platform like his contemporaries, others have been scolding him for stooping low to carry out for youngsters.
Their argument stems from the truth that, along with his standing, pedigree and acclaim, Sarkodie should be performing to viewers at greater venues and to not minors at Elementary Colleges.
Excessive Faculty Followers Matter
Sarkodie is likely one of the hottest artistes in Ghana and throughout Africa. He has such an inestimable affect and instructions an enviable following throughout the nation. He has offered tens of millions of albums, topped the charts and has been producing hit songs for the previous 13 years.
From toddlers via to youngsters to the previous of us, the artiste is standard and his songs have resonated in households for years.
Curiously, these teeming youngsters in Excessive Faculty are followers of Sarkodie too and have been bumping to his followers so long as they’ve lived. The adoration and admiration they’ve for the artiste was evident as he has carried out in two or so faculties to date.
The youngsters sang alongside and bellowed each refrain with such enthusiasm and verve—extra animated than the VIP visitors Sarkodie carried out to on the just-ended VGMA.
Any artiste, no matter pedigree and sophistication would envy the extent of consideration and zest these youngsters have proven to date throughout this tour. They certainly matter!
A Trigger, A Enterprise
On paper, Sarkodie and his collaborators are tackling a essential matter with the tour. Apart the musical factor that comes with it; the Take A Stand initiative goals at encouraging college students to take good benefit of at this time’s Web and stroll on paths devoid of its negatives.
Clearly, the Gen Z are heavy on the Web, which comes with each positives and negatives and as children, it’s crucial to information them to faucet into the positives to higher themselves and no matter endeavours they select to tinker with.
Subtly, the artiste can also be benefiting from zealous shoppers of music and promoting his songs and model to them in such a great way.
In accordance with www.headphonesaddict.com, 70 percent- 90 p.c of music lovers who’re more likely to stream music internationally are within the age bracket of 13-23 internationally. The identical analysis signifies that 61 p.c of millennials (age 25-34) are the most certainly to pay for a music streaming subscription whereas 60 p.c Gen Z (age 13-23) are the most certainly to pay for a music streaming.
Solely a enterprise savvy artiste and a proactive group would see such a possibility and exploit it.
Nothing New Below The Solar
It’s fairly laughable to see and listen to some ignoramuses debase Sarkodie over the tour once they couldn’t expend minutes of their time to test if such a transfer is abhorrent in any artistic trade.
In 2009, Jay-Z has had a string of chart-topping hits and had launched the album The Blueprint 2: The Present and the Curse and unexpectedly, he determined to put it on the market in a novel manner—at a time when most artistes on the peak of their profession would usually spend time enjoying concert events at giant venues to additional promote their music. What he did was to tour excessive faculties with an initiative he known as, Principal for a Day tour.
Final 12 months, rapper Jack Harlow visited a number of excessive faculties within the US, to showcase his music and take a look at the recognition of his model. From Highland Center Faculty, Atherton Excessive Faculty, all the way in which to Fern Creek Excessive Faculty, the rapper toured near 10 excessive faculties to hang around with the youngsters.
The identical 12 months, Probability the Rapper introduced touring 20 faculties; to venture his tech summit/model engagement session whereas doling out chart-topping songs from his catalog.
After 13 years on prime, Sarkodie remains to be clearly in his prime and has the potential of stretching his fan base even to new child infants. He has confirmed to be an astute enterprise man who has such grasp on the enterprise that shrouds the music trade. He is aware of precisely what works for his model.
After Yaa Asantewa Women, St. Mary’s Women and Aburi Women’ Faculty, he’s anticipated to do Mfantsiman Women’, Achimota Faculty, St. Theresa’s Faculty and Ghana Nationwide Faculty.
That’s not all although. After his American tour, SarkNation, Excessive Faculty Clique and Eagleplug Ghana will put collectively extra faculties to have a really feel of the Take A Stand initiative.
Approach to go, King Sark!
Supply: Arnold Asamoah Baidoo
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