“Share Love” Campaign Spreads Positivity On Ghana’s Bggest Music Night | General Entertainment

As Ghana’s music stars obtained honours and thrilled audiences on the not too long ago held Ghana Music Awards night time, Verna Mineral Water launched into a marketing campaign to drive positivity and sharing of affection, on an evening that’s often related to unfavourable commentary.

The marketing campaign was anchored by meals and journey blogger Zubaida; the host of drive-time on Pleasure fm, Lexis Invoice; and a well-liked leisure blogger, Zion Felix, amongst many others.

Many social media lovers joined the platform to share their ideas on occasions previous the awards and what may very well be carried out to shed the programme within the constructive limelight.

With the arrival of the digital age, bodily occasions such because the VGMA’s often spill over into social media areas with platforms comparable to Twitter,
Tiktok, fb, instagram, whatsapp, telegram teams awash with feedback from viewers.

Usually these feedback vary from the celebrities’ trend sense in the course of the pink carpet moments, to performances on the night time and who deserved what award in the course of the ceremony in itself.

Many celebrities have had event to throw away their telephones in disgust or dismay over feedback that folks put up on-line about them.

With this backdrop in thoughts, Verna selected Might sixth to provide expression to it’s model payoff line of Drink Verna Share love by assembling a forged of typically trolled and bullied influencers to learn out a number of the vicious messages they’ve obtained on-line and encourage everybody to tone down the
negativity and embrace/share love.

On the night time, Verna engaged in actual time with on-line customers on social and messaging platforms who had been spreading negativity by encouraging them to ‘shun that tin and share Love’.